Web Performance Analytics
Gomez Actual Experience XF — Drive Business Impact Through Quality Web Experiences
Performance of a Website is critical to its success. When users cannot browse or complete key transactions, they abandon your Website or, worse, switch to the competition. Make sure your users are getting the quality experience you planned for and invested in by monitoring the performance you deliver to them. Gomez’s Actual Experience XF measures performance from the most critical vantage point — that of your customers. With it, you will understand how Website performance differs by user characteristics such as browser type, geography, ISP and connection speed, and the resultant impact on business metrics such as conversions and user satisfaction.
Actual Experience XF enables companies, from the perspective of their end-users, to monitor, find and resolve Web and Rich Internet Applications performance, availability and quality problems across the entire Web application delivery chain. Key problems addressed include:
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When to Use Gomez Actual Experience XF
Actual Experience XF measures all aspects of your users’ experiences, including the perceived performance (e.g., “above the fold” page performance) of a Web application, download times, abandonment rates, service consistency, custom event timings of Web 2.0 technologies (such as AJAX and Flash Progressive downloads) and geographic disparities. Use Actual Experience XF when:
- Monitoring Day-to-Day Application Performance Across Geographies and Multiple Browsers
- Deploying and Optimizing New Rich Internet Applications Using Technologies such as AJAX, Flex and Flash
- Triaging Troubleshooting Efforts Based on the Greatest Impact to Customers and Business
- Evaluating Performance and Satisfaction by Customer Segment and the Impact on Business Results such as Conversions and Abandonment
Why Use Gomez Actual Experience XF?
Key reasons to use Gomez’s Actual Experience XF as part of your complete Web and mobile Web experience management solution include:
Protect revenue-generating pages and transactions for all your users
- Understand the impact that geography, mobile devices and different browsers have on performance for your end-users
- Correlate your users’ performance issues to business goals such as conversion rates, page views and customer satisfaction
Deliver a satisfying experience to all your customers
- Improve customer satisfaction levels by optimizing Web application and RIA performance for end-users
- Ensure that key customer segments can complete transactions and are satisfied
Reduce operational costs with faster detection and resolution of problems
- Prioritize performance issues based on the severity of the customer and business impact
- Detect and solve end-user application problems that are undetected by other solutions
- Observe third party providers and see how their contributions (ads, analytics, CDN, search, etc.) perform — for your real users
Ensure optimal Rich Internet Application performance across users, browsers, mobile devices and geographies
- Monitor and improve performance of Rich Internet Applications like AJAX, Flash and Flex
- Capture detailed client-side RIA performance metrics for multiple browsers
- Measure custom events and application requests inside AJAX, Flash and Flex pages
Key Actual Experience XF Features and Capabilities
Delivered on-demand, Actual Experience XF does not require hardware installation or maintenance. Key capabilities include:
- Real-user performance monitoring across all browsers, including Internet Explorer 6, 7 and 8, Firefox 2.x and 3.x, Google Chrome, Safari and Java-enabled mobile devices such as Apple iPhones and RIM BlackBerries
- Link page views and conversion/abandonment rates to Website performance and end-user satisfaction
- Capture detailed client-side performance metrics for Flash, Flex and AJAX applications
- “Above the fold” page load time metrics across multiple browsers and screen sizes
- Quantify satisfaction levels of real-users interacting with your application
- Pinpoint problems by user segments and groups that you define via flexible charting
- Measure the impact of third parties (e.g., content accelerators, ad delivery services) on overall performance
Analyze end-user performance data by technical characteristics such as connection speed, ISP, geography and browser.
Protect revenue and ensure that key customer segments can complete transactions and are satisfied. Here, 50 percent of Internet Explorer 6 users are frustrated.
Here, 21 percent of Malaysian users — a key demographic for this company — are not satisfied with performance.
Learn more about the business and operational benefits of having a complete picture of the Web application delivery chain that combines active Internet Backbone and Last Mile monitoring with real-user monitoring in Gomez’s white paper “The Three Pillars of Web Performance Monitoring: How to Measure the Business and Operational Impact of Web Performance.”
What Customers Are Saying
At Photobucket, we take our members’ online experiences very seriously. We need to ensure that our community members can upload, view and share their photos quickly and successfully every time, no matter how they access the Web or which browser they use. To ensure we deliver on this promise, we measure our end-users’ actual Web experiences from within their browsers, as they visit and interact with our Web pages. This helps us to rapidly detect performance issues in real-time, to understand precisely which user segments are experiencing problems and to prioritize corrective actions. Actual Experience XF not only ensures that Photobucket successfully delivers millions of page views to its members but also ensures the efficiency of our operations team.
Jim Goss, Vice President of Operations,
Photobucket, an image hosting,
free photo sharing and video sharing firm
