Web Performance is a Business Issue
Your Web performance has a big impact on your revenues, brand and customer satisfaction. As you rely more and more on your Website for branding and driving revenue or leads, you must ensure that it is fast, responsive and consistent. This is even more important as you add third party technologies to your site and consumers use an ever broadening array of browsers, operating systems, ISPs and devices across geographies.
Read the Aberdeen Group report, The Performance of Web Applications: Customers Are Won or Lost in One Second to gain a better understanding of how web performance can impact your business.
Did you know…?
Industry leaders have found a clear linkage between Web performance and business results.1
Steve Souders @ Velocity Conference 2009, http://radar.oreilly.com/2009/07/velocity-making-your-site-fast.html
Your “store-front” is closed if your site is not available to your users.
The industry average of Website availability is 97.8%2, as reported by Aberdeen Research Group. A 2% lack of availability seems small but it can have a large impact on your business. A site that is unavailable two percent of the time could actually lose:
- 8 days of business out of year
- $803,000 in yearly revenue (based upon an eCommerce business generating $100,000 a day)
If your Website is not responsive, you may lose revenue and customer loyalty.
Page views, conversions and customer satisfaction are all impacted by as little as a one second delay in response time. For example, a business selling on average $100 K a day could lose up to $2.5 M in revenue due to that one second delay in response time.
An average of one second delay in Web page response time negatively affected page views, conversions and response time.2
What is “Good” in Web performance?
Gomez can help you determine what “good” is in Web performance. We have tracked Response Time and Availability by industry over ten years. The table below provides Gomez average performance metrics by industry.
| Industry | Response Time (sec) | Availibility (%) |
|---|---|---|
| Retail | 2.31 | 99.88 |
| Banking | 3.30 | 99.85 |
| Media | 4.98 | 99.88 |
| Travel (Airlines) | 3.55 | 99.90 |
Data based upon Gomez November 2009 U.S. Benchmark Data
1“Velocity and the Bottom Line,” Steve Souders, Velocity Conference 2009, http://radar.oreilly.com/2009/07/velocity-making-your-site-fast.html
2“The Performance of Web Applications: Customers Are Won or Lost in One Second,” Bojan Simic, Aberdeen Group, November 2008.
