PRODUCTS / PLATFORM
Actual Experience XF — Measure experience from the user perspective and see how it impacts your business results
Measure your customers' actual Web experiences using Gomez Actual Experience XF™. Easily gain never-before-possible insights into user satisfaction, and the performance of Web 2.0 applications across multiple browsers without cumbersome and expensive hardware appliances. Combine actual measurements with other Gomez ExperienceFirst™ platform measurements to get a 24/7 and 360 degree end-user view of your Web applications performance.
Gomez Actual Experience XF measures Web performance from the vantage point of your most valuable customer segments' browsers, providing the ability to know what actual end users experience — including the performance of multiple third-party providers. Actual Experience XF measures all aspects of your users' experiences, including the perceived performance (e.g. "above the fold" page performance) of a Web application, download times, abandonment rates, service consistency, timings of web 2.0 technologies (such as AJAX and Flash Progressive downloads) and geographic disparities. So you can understand how their experience impacts your business results
Key benefits of using Gomez Actual Experience XF as part of your complete Web experience management solution include:
- Measure actual end users' traffic from any browser
- View satisfaction and performance by customer segments — never possible before
- See the impact of geography, ISP, browser size, and caching on customers' experiences
- Monitor customer satisfaction and abandonment as it relates to performance and capacity
- Understand the perceived performance of users when the browser appears to be done
- Measure the efficiency of Web sites with Ajax, Flash, Web Services, and other Web 2.0 technologies
Actual + Active Measurements = Complete Solution
Actual Experience XF is a passive monitoring tool that complements the active or synthetic approach to Web site performance testing used by other ExperienceFirst tools, such as Active Last Mile XF™ and Active Network XF™.
What is passive experience measurement?
The Actual Experience XF passive experience measurement approach uses a small code tag added to your website to collect performance data that reflects your customers' experiences with your website. It is called a passive approach because it measures actual performance experienced by real customers without creating activity of its own.
What is active or synthetic experience measurement?
By contrast, the active monitoring services use tests that you create and run over the Internet to simulate user activity on your site. Because the activity that is measured is a simulation, rather than an actual user, this type of testing is often referred to as a synthetic approach. It is also considered an active approach because it is scheduled and creates activity to measure.
Why do you need both approaches?
Each approach to user experience measurement has advantages, and to have a truly comprehensive picture of your end users' experiences you need to use both. For example, when you use Actual Experience XF you know that you are measuring real experiences of real users based on their actual activity, including attempts to access third-party content. However, if your website is inaccessible to users for any reason, you won't know what and where the problem is unless you actively test from the Internet backbone and last mile using active monitoring tools.
