Webinars

10 Mistakes Your Website is Making… and How to Fix Them

Make no mistake about it: Today’s consumers are web savvy; they know how to navigate the web and they expect the highest-quality experiences no matter what site they’re visiting. And while most web marketers and publishers work hard to offer their visitors the best experience possible, they may be missing the mark.

Join Amy Schade, Director, Nielsen Norman Group and Gomez’ Matt Poepsel, Vice President of Performance Strategies on October 13th as they cover the 10 mistakes that your website may be making — without you even knowing it — and how to fix them. With this information in hand, your visitors will have great web experiences that undoubtedly will boost sales. Register today to learn the following and more:

• How much of your content your users are reading;
• How images can be a content boost — or an obstacle course;
• How saying too much, or even too little, may push customers away; and
• How website delivery can increase conversions — or stop users in their tracks

This webinar is moderated by Melissa Campanelli, Editor in Chief, eM+C.

5 Best Practices for Blazing Fast Websites

Customers expect great online experiences — and the bar gets higher every day. Recent Forrester research shows that 40% of consumers will wait no more than three seconds for a Web page to load before abandoning a site. Today’s consumers are web savvy; they expect blazing fast performance and the highest-quality experiences no matter what site they’re visiting.

Join Web performance experts from Forrester and Gomez at this complimentary webinar to learn how to get 3 second response times from your Website, improve availability, and deliver better customer experiences. Attendees at this webinar will learn:

• How to take advantage of the latest caching technologies so that you can cache smart and cache often
• Best practices to minimize the impact of browser diversity on web application performance
• How to architect your pages for raw speed and perceived performance to ensure top performance
• Tips on how Infrastructure Operations and Marketing can partner for performance
• Diagnostic best practices to find where performance optimization opportunities exist

Featured Speakers

Mike Gualtieri, Senior Analyst, Forrester Research
Mike Gualtieri has more than 20 years experience in software development and architecture. Mike came to Forrester from Bank of America, where he worked in strategy and architecture for Web applications. Prior to Bank of America, Mike worked as a consultant, providing development, architecture, and strategy services for clients including Avery Dennison, eBay, EMC, Fleet Bank, H.J. Heinz, Liberty Mutual, NASA, and Thomas Publishing. Mike has also led teams to develop mission-critical applications in insurance, logistics, banking, manufacturing, healthcare, and Internet commerce. Mike researches blazing fast Web architectures (best practices, caching, browsers, Java, .NET, and platforms); complex event processing (CEP) platforms; business rules platforms; user experience (UX) design; and the future of application development. Mike is also a leading expert on the intersection of user experience, application development, and architecture.

Imad Mouline, CTO, Gomez
Imad Mouline is a veteran of software architecture, research and development with expertise in web 2.0, cloud computing, web browsers, web application architecture and infrastructure, software-as-a-service (SaaS) and streaming video delivery. Prior to Gomez, Mouline held the position of chief technology officer at S1 Corp. and served as the director of engineering in the office of the CTO at BroadVision. Mouline holds a bachelor’s degree in management science/information technology from the Massachusetts Institute of Technology.

6 Best Practices for Successful Mobile Performance Monitoring

Are your mobile sites and applications available and performing optimally for all your end-users?

As the mobile web becomes more integral to your business, and user expectations increase, managing and monitoring mobile web application performance has become a prerequisite for success.

A recent industry survey found that 60% of mobile web users have encountered problems when accessing websites on their mobile phones in the last 12 months — with slow load time being the number one issue.

With the mobile web, your customers expect quick anytime transactions that work flawlessly. Failure to identify and resolve a slow — or worse — malfunctioning mobile service will result in a loss of customers and IT credibility.

Join Gomez senior consultant and mobile expert Stephen Pierzchala to learn:

• What growing mobile web adoption and rising customer expectations mean for IT and mobile service owners
• Best practices to identify and resolve mobile performance issues — before customers are impacted
• Tips and tricks to reduce operational costs through successful mobile performance monitoring initiatives
• Best practices to ensure mobile websites, applications and SMS initiatives perform as intended for all your end-users

7 Common Mobile Web Experience Mistakes…And How to Fix Them

As mobile becomes more integral to your business, and user expectations increase, managing and monitoring mobile Website and application experiences has become a prerequisite for success.

A recent survey found that 52% of consumers are unlikely to return to a Website they had trouble accessing from their phone.

With the mobile Web your customers expect quick anytime transactions that work flawlessly. Failure to identify and resolve a slow — or worse — malfunctioning mobile service will result in lost customers and irreparable brand damage.

A Gomez/Dollar Thrifty Web Performance Testing Case Study: Realistically Load Testing Business-Critical Applications

Wondering how other organizations validate major redesign initiatives, or ensure readiness for their busiest season? Interested in learning how to load test your applications from an outside-in customer perspective, so you can find and resolve problems undetectable by traditional behind-the-firewall tools? This is your chance to learn about both.

Dollar Thrifty Automotive Group (DTAG) customers are increasingly using the Internet to rent vehicles from the Dollar Rent A Car and Thrifty Car Rental web sites. Recently, DTAG undertook a significant website redesign in order to improve customer experience, particularly for the busy summer travel season. Learn how DTAG used Gomez Reality Load to validate the peak performance of all internal and external components comprising its sites including Content Delivery Networks (CDNs), news feeds, ads, analytics, bill payment or ecommerce platforms, delivered across the Internet to the customer’s browser.

What you will learn:

• How Dollar Thrifty geared up for their peak summer season
• How a new style of load testing enables organizations to “walk in their customer’s shoes” and find problems before end-users find them
• Best practices for identifying and resolving web performance issues across the entire web application delivery chain, inside and outside the firewall
• Testing approaches that don’t require costly hardware or software investments
• How to uncover geographical response time discrepancies that may surface under load

Who should attend? Software testing and quality assurance professionals, E-commerce managers, Developers, Performance testing consultants

Presented by:

Jim Arrowood, DTAG, Director, Web Development and Architecture

Colin Mason, Gomez product manager

Achieving Peak User Experiences — Performance Testing in an Agile Web 2.0 World (recorded)

Ensuring great experiences for today’s rich and complex web applications requires a new approach to performance testing. Application owners, e-business and marketing managers, QA & IT operations all need to ensure mission & business critical transactions perform flawlessly.

Forrester’s Senior Analyst, Mike Gualtieri, and Gomez’s CTO, Imad Mouline, discuss:

• Best practices for launching new applications and infrastructure with confidence
• Finding and fixing problems prior to launch across the entire web application delivery chain
• Maximizing the effectiveness of major marketing campaigns
• Why the new “load testing 2.0″ approach finds problems legacy tools couldn’t detect, and makes solutions accessible to a broader range of departments and organizations due to their ease of use and on-demand delivery

Are You Ready? A New Approach for Ensuring Your Web Applications Perform Under Load (recorded)

Ensuring great experiences in today’s web 2.0 world requires a new approach to application load testing. Load Testing 2.0 solutions help to find and fix problems you’ve never been able to before, across the entire web application delivery chain. Thanks to their ease of use and on-demand delivery, 2.0 load testing solutions are more accessible than ever.

Universal Mind’s Matt Hintze and Gomez’s Colin Mason review:

• Ensuring web applications scale under load
• Identifying web application performance problems prior to launch
• Reducing web application and infrastructure change risk
• Identifying performance problems caused by 3^rd party content and services
• Testing on-demand without huge software and hardware investments
• Achieving rapid payback

Best Practices for Ensuring Blazing Fast Cloud Applications

Are you planning to deploy Web applications in the cloud? Will their performance be acceptable? What will you do to make sure?

There are a lot of good reasons to deploy applications in a cloud environment — but they are all forgotten if your application is slow or has poor availability. Poor performance results in unhappy, lost customers. Traditional data center techniques for monitoring, measuring, and optimizing Web application performance won’t work in the cloud. There are a new set of best practices that you need to learn to optimize the performance of your cloud-based Web applications.

Join Web performance experts Michael Gualtieri of Forrester Research and Imad Mouline of Gomez for this complimentary webinar who will answer these questions:

• What are the new issues and considerations for Web application performance in the cloud?
• What are the new best practices for optimizing Web application performance in the cloud?
• What specific actions can you take to ensure optimal web performance in the cloud?
• How are today’s cloud providers performing?

Best Practices For Web Application Performance — Customers are Won or Lost in One Second (recorded)

According to a new report by the Aberdeen Group entitled “The Performance of Web Applications — Customers Are Won or Lost in One Second,” one second delays in response time significantly impact top business goals.

One second delays can reduce:

• page views by 11%
• conversions by 7%
• customer satisfaction by 16%

Aberdeen Analyst Bojan Simic and Gomez CTO Imad Mouline discuss:

• Top strategic actions companies are taking to advance web application performance.
• Best practices for ensuring your most important web pages and transactions perform properly.
• Best practices to ensure delivery of great web experiences to all of your users.
• How to overcome challenges in managing performance of web applications.
• How to measure your applications’ performance from the end user perspective.
• How to monitor and manage the performance of web applications across multiple browsers.

Best Practices To Ensure High Performance Websites – From Internet Explorer To The iPad

Does your website take more than 2 seconds to load? According to Forrester research 47% percent of consumers expect to wait no more than two seconds for a Web page to load. And according to a recent report 58% of mobile phone users expect Websites to load as quickly on their mobile phone as their PC.

No matter what customers use to access your site — from IE7 on a PC, to Safari on an iPad, to Chrome on a Nexus One — they expect your Website to be fast and flawless.

In order to deliver quality Web experiences to your customers, you must adapt to the changing browser landscape.

Join Web performance experts Nicole Sullivan and Imad Mouline for this complimentary webinar to learn:

• How to deliver faster Web applications across the browsers and devices your customers use
• What browser and device proliferation means for IT and Web application owners and developers
• The latest browser trends including the evolution of mobile and HTML 5
• Best practices to avoid slow response times, downtime, and disappointed customers across browsers

Building a Better Mobile Web

As the number of businesses migrating to the mobile platform continues to grow, the transition is anything but smooth mobile website performance remains an enormous challenge, with slow load times and content formatting complexities undermining the user experience.

This webinar will address the opportunities and obstacles shaping the future of the mobile web, and offer solutions for superior, more user-friendly website performance.

Cloud Computing Realities: Getting Past the Hype and Setting Your Cloud Strategy

Companies are increasingly demanding that Web applications “move to the cloud” to rein in IT costs, reduce server sprawl and perhaps most importantly, help to ensure that your infrastructure is tuned to deliver an exceptional end-user experience for your customers. The challenge is to reap those benefits while ensuring top performance, keeping IT operations and development on the same page, and delivering enterprise level capabilities and scalability.

Join 3 cloud computing experts Forrester Principal Analyst, James Staten; Savvis’ Chief Technology Officer, Bryan Doerr; and Gomez’s Chief Technology Officer, Imad Mouline as they discuss the cloud landscape, application performance in the cloud and successful cloud adoption strategies.

What you will learn:

• How to determine which applications are best suited for cloud deployments
• A game plan for cloud adoption for the next 90 days and beyond
• How to use Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) delivery models to test more efficiently and better leverage internal computing resources
• Which techniques can improve your lifecycle management of cloud based applications
• Best practices to ensure optimum end-user performance of your cloud environment

Guest Speaker

James Staten, Principal Analyst, Forrester Research

Presenters

Bryan Doerr, CTO, Savvis

Imad Mouline, CTO, Gomez

Five IT Trends That Reduce Cost AND Improve Web Performance (recorded)

Virtualization, Cloud Computing and Outsourcing promise significant cost savings and enhanced business agility. They also create major challenges for managing web application performance. Join Forrester Research and Gomez to learn how five key business and technology trends are enabling companies to reduce costs AND ensure web application performance.

Forrester’s JP Garbani and Gomez’s Imad Mouline discuss:

• How key trends are impacting web application performance management
• Forrester’s view of emerging application performance requirements
• Best practices for managing application performance when virtualizing, outsourcing and cloud computing
• What key metrics best track application performance management improvements
• How to overcome performance hurdles and manage critical applications with confidence

Five Tips to Improve Online Experience, Drive Revenue and Reduce Costs (recorded)

Times are tough. Limited budgets and resources are taking their toll. But improving the online experience, driving revenue and reducing costs remains a top priority.  Every slowdown, missed conversion or frustration felt by your customers will not be dismissed as a random Internet problem but as a customer experience issue that directly affects your online revenue and operational costs.

Forrester’s Megan Burns and Gomez’s Matt Poepsel discuss:

• Cost-effective techniques for identifying online experience problems
• How to fix the most common usability and web experience problems
• How to ensure you have access to objective data to understand the web experience from your customers’ point of view
• How to measure and protect the quality of your customer experience in an economic downturn with fewer resources
• The best way to get your projects funded in a down economy
• How to prioritize web experience projects based on the biggest ROI impact

How to Deliver a Rich and Compelling User Experience: An Inside Look at How MTV Ensures Top Performance (recorded)

Customers expect great online experiences — and the bar gets higher every day. Delivering compelling features and content is a must-do, pressuring web site teams to adopt new features and emerging technologies. These factors magnify the challenge of ensuring winning site performance and availability.

Rob Roskin, MTV’s Manager of Operations, shares best practices and tips that have made MTV’s online operations so successful.

In this complimentary Webinar, you will learn how to:

• Enhance business/IT alignment through proactive, clear communication of the impact of web performance
• Spend wisely by leveraging your performance monitoring solution to validate investments and plan capacity
• Enhance your users’ online experiences with the latest technologies like streaming video and flash without compromising performance
• Address the web performance challenges of tomorrow today

Navteq a Case Study Realistically Load Testing Business-Critical Applications

NAVTEQ, a subsidiary of Nokia, is the leading global provider of maps, traffic and location data used for navigation, location-based services and mobile advertising around the world. Learn how they validate major internal and external web initiatives, and ensure readiness for their customer’s deployments.

Join Michael Villiger, Lead Performance Engineer for Navteq. He will discuss how he uses Gomez Reality Load to ensure that the applications he is responsible for, perform when they are launched and that they function and scale on day one.

What you will learn:

• How Navteq validates that their SOA service launch will be successful
• How Load Testing early and often saves time and money when introducing new web infrastructure
• How a new style of load testing enables organizations to “walk in their customer’s shoes” and find problems before end-users find them

Speaker

Michael Villiger, Lead Performance Engineer for Navteq

Optimizing Web Applications in a Web 2.0 World — 5 Tips To Improve Performance Across Browsers

According to a leading research firm consumers become impatient when a Webpage takes longer than 2 seconds to load.

Are you losing valuable customers due to browser related performance issues?

When Website owners fail to capture the true impact of Web 2.0 technologies in action across browsers, they leave themselves exposed to performance and rendering issues, risking grave losses in customers, transactions, revenues, and brand equity.

Join Gomez CTO Imad Mouline for this complimentary webinar to learn:

• What today’s browser proliferation means for Website managers and operations personnel
• Best practices to ensure browser diversity does not result in lost revenue and rising call-center costs
• Best practices to minimize the impact of browser proliferation on web application performance
• Best practices to monitor the parts of the page that matter most — the activities that drive revenue, conversions, page views and business outcomes

Protect Your Online Revenue: 5 Best Practices To Fix Common Web Application Problems

Every slowdown, missed conversion or frustration felt by your customers directly affects your online revenue and operational costs. And, you are being asked to do more with less — it’s a challenge to determine what can be safely cut without impacting quality of service and customer experience.

In this Webinar, we will show you how to identify and fix the most common application problems so you can protect your online revenue and get on to all the other things on your plate.

Join Gomez’s Director of Product Management Jim Farrell for this complimentary webinar to:

• Learn how to identify and fix 5 common web application problems and measure their business impact
• Measure the ROI of Web Performance Monitoring
• Diagnose the health of your website at no cost
• Ask the Expert for answers to your performance monitoring questions and best practices recommendations

Streaming Performance Management: Best Practices To Protect the Quality of Multimedia Web Experiences (recorded)

Online video has opened up new revenue streams and beneficial ways of connecting with customers. But delivering this content online represents a new challenge and area for investment. It’s not enough to make a video — you need to be sure that the content you created is the content your visitors actually see, without delays or disruptions that disappoint. And undermine the value of your investment. Ensure that your multimedia investments are paying off for end-users around the world.

Dan Rayburn of StreamingMedia.com and Gomez CTO Imad Mouline as they talk about current streaming trends and challenges.  See how to:

• Identify multimedia delivery problems across multiple geographies
• Measure quality, performance and availability metrics for key streaming content
• Compare performance of different Content Delivery Network products
• Implement best practice testing methodologies
• Validate streaming technology investments

Thriving In A Multi-Browser World: 4 Tips for Optimizing Performance across Browsers

How do you minimize the effect of browser diversity and the associated performance and compatibility issues?

Your customers are using multiple versions of Internet Explorer, Firefox, Safari and Opera. Plus, newer browsers like Internet Explorer 8 and Google Chrome handle connections per host name and dynamic content such as JavaScript differently, multiplying the risk of performance and compatibility issues with business critical Web pages and transactions.

Failure to keep abreast and adapt to the changing browser landscape will impact your ability to optimize application performance and quickly identify and resolve performance issues before customers are impacted.

Join Gomez CTO Imad Mouline and guest speaker Forrester Research, Inc. Senior Analyst Mike Gualtieri for this complimentary webinar to learn:

• What browser proliferation means for IT and web application owners
• Challenges and opportunities of cross-browser web application performance optimization
• The latest browser trends such as the evolution of mobile and HTML 5
• Best practices to ensure browser diversity does not result in downtime, slow response times and rising support costs