Gomez has published new research that helps you understand how well your mobile Website needs to perform by providing benchmarks established by mobile performance leaders in four key verticals: search, retail, banking and airline. More sophisticated devices, more powerful browsers, and superior connectivity have elevated end-user expectations, making speed and availability inherent requirements of a successful mobile Website. Any mobile Website that fails to perform a transaction at speeds that mimic mobile behavior — standing in line, stopped on a sidewalk, or sitting in a bus — is unlikely to get consumers to use the mobile site again. With Gomez’s research, you can compare your own site’s mobile Web performance to industry leaders.
