A 2011 survey of 4,014 global mobile web users found that consumers have high expectations for mobile website and application performance. Ultimately, 71% stated they expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to the computer they use at home – up from 58% in 2009.
The survey “What Users Want From Mobile” also revealed how unsatisfactory mobile web and application experiences can negatively shape a consumer’s opinion of an organization.
In the survey:
- 57 percent of mobile web users had a problem in the past year when accessing a website and 47 percent had a problem accessing an app on their phone;
- 46 percent of mobile web users are unlikely to return to a website that they had trouble accessing from their phone and 57 percent are unlikely to recommend the site;
- And 34 percent said they’d likely visit a competitor’s mobile website instead.
Want to know more about your customers’ mobile web and app experience expectations? Download The Survey Report Now!
To see a summary of the key survey findings, download the infographic.
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