COMPANY
The Gomez Difference: Helping our customers gain control of the web experience they deliver to their customers
Market Forces and Customer Challenges
Today's web application is less a monolith than a loose mosaic of services, composed from a multitude of business units, 3rd party vendors, and data centers, that delivers functionality key to your customers online experience and the businesses' bottom line. Unfortunately much of this mosaic originates outside the corporate firewall - and thus outside your direct control - while you are still "responsible" for delivering it.
Simultaneously, an increasing percentage of the web experiences you design and create for your visitors are also coming together inside the browser on your end-user's desktop. These new capabilities rely on the Web browser to do more processing than ever in the form of Web 2.0 technologies like mash-ups, Ajax and Rich Internet Applications (RIAs).
It may be a composite web application world out there, but customers still hold the primary website and brand owner solely responsible for their web experiences ... experiences that are increasingly challenging to design & develop, test, monitor and manage, especially so with delivery responsibility shared among multiple parties.
Gomez Value Proposition
The Gomez ExperienceFirst™ platform helps organizations ensure the delivery of quality web experiences to their customers by helping them to plan for, manage, and improve performance throughout the web application life cycle. Our entirely on-demand platform lets companies save time and resources and improve customer satisfaction as they design, develop, test, monitor and continually refine their web applications, always with the bottom-line business impact in mind.
The Gomez Difference
The Gomez ExperienceFirst platform provides you with the same perspective of web application performance that your customers experience online. Our outside in view gives designers, developers, operations engineers, and managers a detailed understanding of how customer experience on your web site is delivered from the perspective that matters most...the customers.
While other solutions may test individual components, application tiers or monitor the behind-the-firewall portions of a web application that are still under your direct control, the Gomez ExperienceFirst platform focuses on the entire web application as it actually comes together and is delivered to your end-users; whether they are your customers, your visitors, your employees, your partners, or your boss.
The Gomez ExperienceFirst Platform helps companies meet the design, development and operations challenges of creating and managing web applications, including:
Improve conversions - Poor web performance tests customers'
patience, often prompting them to leave a site without completing their
intended purchase.
Improve Quality of Service - Many problems, and unnecessary
risk, are introduced into web applications as a result of poor change
management processes when companies try to maintain and improve them.
Find and fix application problems more quickly - Companies lose time and revenue investigating web performance problems that Gomez solutions are designed to proactively flag.
Reduce overinvestment - Many organizations overspend on hardware, software or personnel to improve performance since they're blind to what's really affecting their web performance or how they compare to the competition with an outside-in view that Gomez provides.
Open communications - If your vendors and IT department seem like they are speaking a different language it is because...they are. Working with shared performance objectives and service level agreements improves business alignment and communications.
Word of mouth - Not only does poor web performance frustrate the users who experience it, but it also impacts the brand, frustrated users will tell on average 5-7 of their friends and colleagues to steer away from a poor-performing site as well. Gomez helps to protect your brand and ensure a more consistent and satisfying customer experience.
The Gomez ExperienceFirst platform addresses all of this pain head on, letting companies confidently answer questions like:
Are we ready to enter China?
Is our single sign-on service going to work when our card holders
hit the Web site
Monday morning?
How will this work for dial-up users on Firefox?
If people see our new ads, can we handle the resulting Web traffic?
At stake are revenue, cost-containment, customer satisfaction and a company's most valuable asset, its brand. For many organizations, these have become "factors beyond our control."
They just don't have to be. See how.


