By using key benchmarking metrics, the Gomez benchmarks measure a similar business process across major brands within the same industry. This approach provides you with an unbiased view of the state of your Web site so you can tune its performance, enhance relationships with your customers, and open doors for new opportunities.

Availability — Validate performance investments and identify future areas for improvement to ensure your customers get the information they need—when they need it.
Response Time — Monitor how quickly visitors can access content and perform tasks on your site versus the competition.
Consistency — Assure uniformity in your customers’ experiences whether they’re across the street or across the globe.

Benchmarks are available for major industries, and custom benchmarks are available through Gomez Performance Services. Public versions of some of our benchmarks are available through the links below.

Airlines (Flight search transaction)
US Banking (View account details transaction)
US Discount Brokerage (Generate Order transaction)
US Full-Service Brokerage (Research and Generate Order transaction)
Credit Card (View account details transaction)
Hotels (Room search transaction)
Media (Article search transaction)
Retail (Product Order transaction)
Canada Banking (View account details transaction)
Canada Brokerage (Generate Order transaction)